Truth be told, I’ve been listening to a whole lot of K-pop lately. I was originally introduced to it via Tik Tok, where there were all these clips of Mainland Chinese fashion bloggers walking down the street to some clip. I was like, this song sounds bangin’ and it turned out it was Blackpink’s “How You Like That.” Anyways, at some point I decided I should investigate more than just Blackpink so here I am.
I don’t pretend to know how the world of K-pop works. Every time a group releases a single, they say it’s a comeback, as if every K-pop band’s mere existence is put in question after every single. What I do know is that for the most part, K-pop singles are extremely well engineered pop tracks that don’t seem to care what influences or samples they are copping from.
Le Sserafim is a new group that emerged (or was created) last year and have released a bunch of bangers. The surprising thing is they have a lot of variety to their tracks, but all in all, it’s just really fun. “No Return (Into the Unknown)” is their latest single and it provides a different glimpse of the group than the club heavy singles that were previously released. It’s pure sugar pop but I really like the use of trumpets and swing-like vibes to it.
Check it out!
