SXSW Review: Yola, March 13, Radio Day Stage

Yola

Yola (Carter) has a gift with her voice. It is not only the volume and clarity with which she holds your attention. No, your 8th grade English teacher can do that. It’s the deep connection she has with the audience, and the layered delivery that allows her to pack much emotion into melodies that I would in all likelihood completely disregard had they been sent across the radio.

Working from her debut album, tracks like the eponymous “Walk Through Fire” and “It Ain’t Easier”, for example, are both classic country numbers in my book. If this were to go down as the only country set I visited at SXSW after a decade, then so be it. (But if anyone asks I would still staunchly, in a principled manner, deny ever having been). Coming from a background of gun-for-hire for other bands, Yola’s natural strengths in soul and country really do shine through. Here, hitting notes and harmonies, while important, are secondary to the electric feeling that builds up in the air. It’s like she and Dan Auerbach guard a box (or a cowboy hat) with magic dust and sprinkle it sparingly.

There are some gems in the songwriting as well. There is nothing more “real” than the lyrics which with I nearly laughed my fellow passengers’ heads off on the L:

Nobody moves the way you do
walking ’round the grocery store
Only you know what you’re looking for

What kind of sick and twisted person would double-entendre with your expectations in a longingly expressive love song? The British kind, of course. Other highlights for me were “Shady Grove”, “Still Gone”, and “Faraway Look”.

Check out the video for “Faraway Look” below:

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Posted on by Gary in Everything, Reviews, South By Southwest

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