SXSW Song Of The Day: Bleeding Rainbow – Drift Away

Butterfly in the sky.  I can go twice as high.  Take a look, it’s in a book … a bleeding rainbow?  Yes, as the story goes, Philadelphia’s Bleeding Rainbow was once known as Reading Rainbow, but apparently PBS and LeVar Burton wouldn’t stand for it and thus the name change.  Truthfully, it’s a way better name this way – the juxtaposition of imagery sounds cooler (and bloodier) while still evoking nostalgic memories of the series.  Also evocative of the past is their sound, which definitely has a bit of a ’90s edge to it, with the song “Drift Away,” off their recently released Yeah Right, reminding me a bit of Jale.  Check it out.

Bleeding Rainbow plays at 12:00 AM at Valhalla on Thursday, March 14

Posted on by Paul in Song of the Day, South By Southwest

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