SXSW Review: !!!, March 17, Doritos Stage

That’s right, for SXSW, Dorito’s erected a three four story stage that looked like a vending machine to promote whatever flavor their mad scientists have concocted (“SUPER ZESTY JALAPENO BBQ!”).

Closing off that stage on Saturday night was New York’s very own !!! (pronounced check check check). It seems ages ago since this band created massive buzz with their breakout track Me and Giuliani Down by the School Yard , but here they are, on the last night at SXSW letting their fans know that they will soon have new material to be released.

!!!’s music is all about the dancing and their live show is a perfect representation of that. If you look up the definition of “play that funky music white boy” in the dictionary, you might find !!! singer Nic Offer beside it. The man is the engine that drives !!!, from the opening beat to the last track, Nic danced up the storm. I think he probably burnt 3000 calories in the show, which consisted of him dancing in the stage, dancing in the photo pit and dancing in the crowd. The crowd ate it up and Nic Offer’s dancing (which reminded me a lot of Ed McFarlane of Friendly Fires fame) was a huge part of what made this show successful. It also helped masked the fact that behind all the rapid fire drum beats, horns and punk guitar licks, !!!’s music hasn’t really progressed much in the past ten years. Maybe it’s just their live show music, but !!! today seems like !!! circa early 2000s, which involves Offer delivering/speaking rapid fire lyrics over punk/dance sounds. While it’s all energetic, I felt like it all sounded the same after awhile, save for the track Must be the Moon, which still sounds as amazing today as it did in 2007.

Sameness aside, you can’t go wrong with a one hour dance party, and !!! definitely delivered that at SXSW.

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Posted on by Ricky in South By Southwest

About Ricky

Britpop lovin Chinaman, consumer of all things irrelevant. Toronto Raptors fan.

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