It’s hard to believe that it’s been well over a decade since a rainswept Chris Martin strolled off a shitty beach and into our consciousness with that inescapable song Yellow.

Since then he has married Gwyneth Paltrow, wrote political things on his hand, named his children Moses, Table, Apple, Gravy and Northeast and generally tried to become U2. Coldplay’s popularity has not suffered- in fact, it has exploded and they are probably one of the biggest bands in the world today.

it was announced on Wednesday that Coldplay was playing Sxsw as part of the ITunes festival and so it brings this band back into my view years after I had abandoned them. Which brings me back to reminisce about their classic song “The Scientist”.

Featuring Chris Martin’s trademark sad singing accompanied by a touching piano arrangement, The Scientist was a track off their second album that help propelled the band into super stardom. You know, for what it’s worth, this was a reasonable song. On top of that, it had a really good video and gave us the classic line “Nobody said it was easy/nobody said it was so hard” which I’ve used in at least several witty Facebook comment threads. I think most people know the lyrics to this song anyway. Anyways, Coldplay are playing SXSW, maybe they are trying to gain back some indie cred. Maybe Apple paid them a million dollars. Regardless, they will be in Austin, playing the gorgeous Moody Theatre, and probably inspiring a million tweets from former hipsters losing their shit over songs like this.