SXSW Preview: British Music Embassy (Latitude 30)


Having been to SXSW 9 times now, you start to notice certain showcases as always being awesome. The British Music Embassy is one of them. Taking residence at Latitude 30, the BME showcases bands new and old, and despite what you think, it broadcasts quite the diverse showcase. Usually each area of Britain takes up a day or nite and you see a wide ranging group of musical acts.

Bascially you are guaranteed a good day or night of music. No lie, when my buddy visited Austin for one night during SXSW and he didn’t have a media pass, I told him to just go to BME and pay 10 bucks and stay the night there because it was the best bet for solid music.

Off the top of my head, I can think of some great shows I have seen there, including

Kate Tempest
Tim Wheeler (of Ash)
Late of the Pier
Sundara Kharma (why aren’t they big?)
Billy Bragg
Django Django

and I’m not even going to talk about the bands I have missed there which in recent years include

Glass Animals
Young Fathers
Wolf Alice

etc. You get the point, this shit’s gonna be good

Anyways, go here and check out this years lineups

Here are some acts I’m excited about this year:

Gaz Coombes
Frank Turner
Girl Ray

It’s gonna be good. See you there.

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Posted on by Ricky in Everything

About Ricky

Britpop lovin Chinaman, consumer of all things irrelevant. Toronto Raptors fan.

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