Having been to SXSW 9 times now, you start to notice certain showcases as always being awesome. The British Music Embassy is one of them. Taking residence at Latitude 30, the BME showcases bands new and old, and despite what you think, it broadcasts quite the diverse showcase. Usually each area of Britain takes up a day or nite and you see a wide ranging group of musical acts.
Bascially you are guaranteed a good day or night of music. No lie, when my buddy visited Austin for one night during SXSW and he didn’t have a media pass, I told him to just go to BME and pay 10 bucks and stay the night there because it was the best bet for solid music.
Off the top of my head, I can think of some great shows I have seen there, including
Kate Tempest
Tim Wheeler (of Ash)
Late of the Pier
Sundara Kharma (why aren’t they big?)
Billy Bragg
Temples
Django Django
and I’m not even going to talk about the bands I have missed there which in recent years include
Glass Animals
Young Fathers
Wolf Alice
etc. You get the point, this shit’s gonna be good
Anyways, go here and check out this years lineups
http://www.thebritishmusicembassy.com/
Here are some acts I’m excited about this year:
Shame
Idles
Gaz Coombes
Frank Turner
Shopping
FrancoBollo
Girl Ray
It’s gonna be good. See you there.