A) Why are the Penguins driving a bus through Canada at night? And why does their bus suck so badly that it breaks down and appears to have no TVs or anything? Did the Penguins suddenly become a junior hockey team?

B) Crosby won’t shoot, he just passes to his linemates who can barely skate or shoot the puck. It’s just like this season with the Pens. Do you think he’d rather have the small child in the Timbits jersey on his left wing right now in Pittsburgh, or Pascal Dupuis? It’s probably a tough choice. At least the kid can hit an open net.

There are some serious reality and continuity problems with the commercial. Also, as Brian has pointed out, the pens suck, which is another valid point.

If I might offer a completely different and somewhat irrelevant perspective, that boy is dreamy.

I’m just saying, you were mistaken in thinking this ad was for you and those of your gender and orientation. Clearly, it’s for girlfriends and wives of hockey devotees. Who gives a fuck that the Penguins are riding around in a shitty tour bus, a la Almost Famous? The pretty man is playing hockey with the wee kids. Ovaries sufficiently tugged, coffee sold.

The various arguments don’t matter in the least – the goal of the commercial was to use whatever means possible to sell Tim Horton’s coffee. The combination of Sid and young children playing Canada’s national game (very “romanticized” in its portrayal, with the image of a nighttime game outdoors, with gentle snow falling, very, very young kids playing, etc.) worked to achieve this goal. The one good thing about the commercial, however, was the message that the first goal is to have fun.